Threshold requested multiple deliverables, amongst this was an Event Graphic, Social Media Graphics and an Event Animation. The aim was to raise awareness about Threshold's upcoming event as well as increase the number of people part-taking in the event, in order to help raise funds for Swindon’s homeless community.
The client expressed the desire to use emotive photographs of homeless individuals, emphasising the portrayal of various groups of homeless individuals, including women, men, children, families and members of the LGBTQ+ community to make the campaign more relatable. We incorporated the use of key-line illustrations to portray reasons as to why some people may be homeless and stories of who homeless people may have been before they were homeless. Making people realise that #ThisCouldBeYou.
Baring in mind that the target audience ranges from families with children as young as 5 to those aged 85 like their oldest participant in previous years, both the legibility of type and appropriateness of images has to be taken into consideration.
Event Graphic for Threshold's 2022 Big Swindon SleepOut
Social Media Graphic to raise awareness
Social Media Graphic to raise awareness
Social Media Graphic to raise awareness
Social Media Graphic to raise awarness
Social Media Graphic to raise awareness
Social Media Graphic to raise awareness
Threshold's 2022 Big Swindon SleepOut, Homelessness Awareness Animation